Privacy policy
Last updated April 2023
Thank you for visiting our privacy and cookies policy. We hold your privacy in high regard and are dedicated to safeguarding your personal data. This document outlines how we manage your personal data when you navigate our website at www.watkinsrange.com and explains your privacy rights as well as the legal protections afforded to you.
Who we are
We are Watkins Range Ltd, a company registered in England and Wales under company number 15202299, (“we” or “us”), the controller responsible for your personal data.
Our data protection officer (DPO) is Clarissa Watkins and they can be contacted via email clarissa@watkinsrange.com.
If you have any inquiries regarding this policy or wish to exercise your legal rights, please reach out to the Data Protection Officer (DPO) using the provided contact information.
Data we collect
Personal data/information refers to any information that identifies an individual. It excludes anonymous data. We may collect, use, store, and transfer various types of personal data about you, which we categorize as follows:Identity Data: This includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and gender.Contact Data: This encompasses billing address, delivery address, email address, and telephone numbers.Financial Data: This covers bank account and payment card details.Transaction Data: This comprises details about payments to and from you, as well as other information about products and services you have purchased from us.Technical Data: This involves internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.Profile Data: This includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.Usage Data: This encompasses information about how you use our website, products, and services.Marketing and Communications Data: This consists of your preferences regarding receiving marketing materials from us and our third parties, as well as your communication preferences.Aggregated Data, such as statistical or demographic data used for any purpose, is not considered personal data under the law, as it does not directly or indirectly reveal your identity. We may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.We do not collect any Special Categories of Personal Data about you. This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. Furthermore, we do not collect any information about criminal convictions and offences.
How personal data is collected
We employ various methods to gather data from and about you, including:Direct interactions: You may provide us with your Identity, Contact, and Financial Data by completing forms or by communicating with us via post, phone, email, social media, or other means.Automated technologies or interactions: When you engage with our website, we automatically collect Technical Data about your devices, browsing behaviors, and patterns. We obtain this personal data through the use of cookies, server logs, and similar technologies. Additionally, if you visit other websites utilising our cookies, we may receive Technical Data about you.Third parties or publicly available sources: We may obtain personal data about you from various third-party sources and public databases, such as Google, Companies House, or the electoral register.
How we protect your personal data
We will utilise your personal data only when we can establish a legitimate (lawful) basis, including:When it is necessary to fulfil the contract we are either entering into or have already entered into with you; When it is essential for our legitimate interests (or those of a third party) and your interests and fundamental rights do not outweigh those interests; When we are required to comply with a legal obligation.
Purposes for which we will use your personal data
Below, we outline how we may utilise your personal data, along with the legitimate bases upon which we rely:
Purpose/Activity: To register you as a new customer
Type of Data: Identity / Contact
Lawful Basis for Processing: Performance of a contract with you
Purpose/Activity: To process and deliver our services, including (a) Managing payments, fees, and charges, (b) Collecting and recovering money owed to us
Type of Data: Identity / Contact / Financial / Transaction / Marketing and Communications
Lawful Basis for Processing: (a) Performance of a contract with you, (b) Necessary for our legitimate interests (to recover debts owed to us)
Purpose/Activity: To manage our relationship with you, including (a) Notifying you about changes to our terms or privacy policy, (b) Asking you to leave a review or take a survey
Type of Data: Identity / Contact / Profile / Marketing and Communications
Lawful Basis for Processing: (a) Performance of a contract with you, (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, and grow our business)
Purpose/Activity: To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data
Type of Data: Identity / Contact / Technical
Lawful Basis for Processing: (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganization or group restructuring exercise), (b) Necessary to comply with a legal obligation
Purpose/Activity: To deliver relevant website content to you and measure or understand the effectiveness of the advertising we serve to you
Type of Data: Identity / Contact / Profile / Usage / Marketing and Communications / Technical
Lawful Basis for Processing: Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business, and to inform our marketing strategy)
Purpose/Activity: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
Type of Data: Identity / Contact / Profile / Usage / Marketing and Communications / Technical
Lawful Basis for Processing: Necessary for our legitimate interests (to develop our products/services and grow our business)
Purpose/Activity: To make suggestions and recommendations to you about goods or services that may be of interest to you
Type of Data: Identity / Contact / Profile / Usage / Marketing and Communications / Technical
Lawful Basis for Processing: Necessary for our legitimate interests (to develop our products/services and grow our business)
Marketing
You may receive marketing communications from us if you have requested information from us or purchased goods or services from us, and you have not opted out of receiving such marketing. Before sharing your personal data with any third party for marketing purposes, we will obtain your express opt-in consent.You have the option to request the cessation of marketing messages from us or third parties at any time. You can do so by following the opt-out links provided in any marketing message sent to you or by contacting us directly.Should you choose to opt out of receiving marketing messages, please note that this decision will not affect the personal data provided to us as a result of product/service purchases, warranty registrations, product/service experiences, or other transactions.
Cookies
Our website utilises cookies to distinguish you from other users, enhancing your browsing experience and enabling us to improve our site. Cookies are small files of letters and numbers that we store on your browser or computer's hard drive if you consent. These cookies contain information transferred to your computer’s hard drive.We employ the following types of cookies:Strictly necessary cookies: Essential for the operation of our website, allowing you to access secure areas, use shopping carts, or utilize e-billing services.Analytical or performance cookies: Enable us to track visitor numbers and movement on our site, aiding in website improvement.Functionality cookies: Recognize you upon return visits, personalizing content, greeting you by name, and remembering preferences such as language or region.Targeting cookies: Record your website visits, viewed pages, and followed links to tailor our site and advertising to your interests. This information may be shared with third parties.Please note that third parties may also utilize cookies beyond our control. These may include advertising networks and providers of external services like web traffic analysis services. These third-party cookies typically fall into the categories of analytical, performance, or targeting cookies.Google Analytics: This web analytics service anonymously analyzes website usage and visitor counts. Google Analytics stores IP addresses anonymously, without associating them with personally identifiable information.You can adjust your browser settings to block all cookies, including essential ones, though this may restrict access to certain parts of our website.
Personal data disclosures
We may disclose your information under the following circumstances:We may share it with other businesses within our group, as defined in the UK Companies Act 2006.We may share it with other businesses or individuals to complete work on your project, e.g. specialist works - including but not limited to photographers, animators, etc or to provide services on our behalf. If we intend to sell our business or company, we may disclose it to potential buyers.Disclosure may occur if we have a legal obligation to do so or to safeguard the property, safety, or rights of others.Information exchange may take place to mitigate fraud or credit risks.We ensure that all third parties uphold the security of your personal data and handle it in compliance with the law. Our third-party service providers are prohibited from using your personal data for their own purposes. They are only authorized to process your personal data for specified purposes and in accordance with our instructions.
International data transfers
If we engage third parties to provide services on our behalf, such as receiving services or processing payments, we may transfer your personal data outside of the UK/EU. When such transfers occur, we ensure that a similar level of protection is applied to your personal data. This is achieved by implementing at least one of the following safeguards, such as transferring your personal data only to countries that have been deemed to offer an adequate level of protection for personal data. If you require further information regarding the specific mechanism used by us when transferring your personal data out of the UK/EU, please don't hesitate to contact us.
Data security
We have implemented suitable security measures to safeguard your personal data against accidental loss, unauthorized access, alteration, or disclosure. Access to your personal data is restricted to employees, agents, contractors, and other relevant third parties who require it for business purposes. These individuals are authorized to process your personal data solely based on our instructions and are bound by confidentiality obligations.Additionally, we have established protocols to address any suspected personal data breaches. In the event of such a breach, where legally required, we will promptly notify you and any relevant regulatory authorities.
Data retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including meeting legal, regulatory, tax, accounting, or reporting obligations. In certain circumstances, such as in the event of a complaint or anticipated litigation related to our relationship with you, we may retain your personal data for a longer period. The specific retention period will vary depending on the nature of the personal data collected.
Your rights to data
In accordance with data protection laws, you have certain rights regarding your personal data:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to the processing of your personal data.
Request restriction of processing of your personal data.
Request transfer of your personal data.
Right to withdraw consent.
If you wish to exercise any of these rights, please contact us. You will not be charged a fee to access your personal data or to exercise any of these rights. However, if your request is unfounded, repetitive, or excessive, we may charge a reasonable fee or refuse to comply. For security purposes, we may ask you to provide evidence of your identity and may request further information to expedite our response.We strive to respond to all legitimate requests within one month. However, if your request is particularly complex or if multiple requests are made, it may take longer. In such cases, we will notify you and keep you informed of the progress.
